and proven consultant that delivers results, attracts fans,
and creates buzz.
- Internet Marketing
- Marketing Material
- Album Production
- Awareness Campaigns
- Radio Promotions
- Business Plans
Internet Music Marketing
The old business model used by the major record labels is dead. Simply getting your music in to the hands of a distributor, spending a lot of money spitting out ads on MTV, BET, CMT, etc. and buying radio play does not work. The internet has leveled the playing field for independent record labels and artists. But using the old major label business model on the internet does not work either. Jai Hutcherson Management has been promoting independent record labels and artist on the internet for a long time. In fact, many of the techniques that have been proven to work are being developed and executed by the Jai Hutcherson Management team!
Marketing Material
You have heard the lyric in that song... "video killed the radio star" right? Video killed the radio star because video gave the artist an image. An image consumers, radio Program Directors, Concert Promoters, Publicists, and anyone else interested in giving an artist the "time a day" could actually see. What does this have to do with marketing material? Everything! The marketing material in your press, radio, show, and publicity packages is the first impression of your image that most industry folks see while making the decision to give you "love" or drop you in the trash. Your marketing material presentation is the key to opening doors, getting radio play, attracting fans, and getting the press to cover your music, image, or activities. Jai Hutcherson Management has been creating marketing material for 18+ years that gets attention, opens doors, and gets music on the radio and in the hands of consumers.
Award Winning Album Production
Getting your music heard by the masses begins with capturing your sound in a way that draw upon emotions making fans crave your music. Yes, home recording has become common place among independent record labels and artists and it's a great thing. But it is also a horrible thing when it comes out bad. Jai Hutcherson Management works with independent record labels and artists to ensure their album production will be a commercial success. This includes pre-production, song selection, in-studio recording, and post production mixing and mastering. Just becasue you record at home does not have to mean you do not have access to an award winning production team. Jai Hutcherson Management will work with you, even over the internet, to make sure what you are capturing will stand up when sent to radio, press, and delivered online to potential fans. Let 20 years of award winning album production experience be a member of your studio team each time you step in the studio. Jai Hutcherson Management works within our own studio, your studio, or across borders with the use of internet communications to help you deliver "radio ready" audio masters!
Awareness Campaigns
An awareness campaign is designed to reach online and offline taste makers, program directors, press, venue/club owners, and promoters while they are not "at work." It's a style of marketing without actually marketing, that allows the public and music industry professionals to stumble upon an artist or his/her music while their guard is down, they are open to finding new artist and music they want to hear, and are in their "comfort zone" relaxing doing their own thing. There is an art form in awareness campaign marketing. If the smallest hint of marketing is detected it can destroy the entire campaign. Jai Hutcherson Management has developed an awareness formula that stretches traditional marketing boundaries and gets an artist's music, image, and personality in front of peoples faces and in their head without them knowing they are being marketed to.
Radio Promotions
Radio stations have been known to snub the independent record label and artist. OK, let's be real... regular radio does not give independent record labels and artists the time of day! Why, because they are getting money from major record labels, through their marketing departments, to guarentee air play. This only leaves a very limited number of slots left in rotation to place up-and-coming independent artist music. Jai Hutcherson Management has built long standing relationships that can cut through the gatekeepers, get your music heard by Program Directors/Music Supervisors, and give it the chance to get "on-the-air."
Music Business + Marketing Plans
Starting an independent record label is easy. Running an independent record label takes planing, execution, marketing, information, and detailed steps to be successful. Jai Hutcherson Management can help you build a music business plan that includes a comprehensive marketing plan that will guide you to success. Our team takes the time to see what the labels goals are, what resources are available, what team members are in place and who needs to be hired, and then we help you build a business plan and marketing plan that will help you reach YOUR goals, not ours.
Price Reduction - SAVE 33%
Hip Hop Business Advisor: The Book
With the economy down, music sales slumping, and record labels scrambling to keep afloat, Jai Hutcherson Management decided to search for a way to offer Hip Hop Business Advisor: The Book at a discount. We searched long and hard and finally found a manufacturer that could maintain the high quality printing our customers expected while reducing the cost by 33%. We have decided to pass the entire savings on to our customers in hopes that more people will be able to afford the book in this horrible economy! Hip Hop Business Advisor is a step-by-step guide to starting, marketing, managing, and profiting from your Hip Hop record label or artist career. It's 250 pages packed with "real life" examples, all the industry contracts you will need to run your record label, and a whole lot more! It comes with a 100% money back guarantee with no questions asked. Check it out today and see why so many industry pros say "It's the ONE industry book to have if you are trying to run a Hip Hop record label and want to succeed!"
