Industry Tested & Proven Music Marketing Strategies, Campaigns, and Consulting!!!

Music Marketing Consulting

  • Marketing Campaign Planning
  • Setting Up Radio Promo Tours
  • Awareness Campaign Planning
  • And  A WHOLE LOT MORE...
A Music Marketing Consultant saves you money, time, and effort!
 

 Hip Hop Business Advisor

Music Marketing eBook

 A Step-By-Step Guide to Starting, Marketing, & Profiting An Independent Record Label!
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 Radio Promo Tours Explained!

Promotional radio tours and music marketing book

 How To Market & Promote Your Music to Radio & Program Directors for Rotation Adds!
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 Ultimate Awareness Campaign

Ultimate music marketing awareness campaign book

90 Day Ultimate Music Marketing Awareness Campaign that Kicks Your Music Sales into Over Drive!
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Music Marketing, Consulting, Management, & Production

Yung Fetti - A New Era of Memphis Hip Hop Rises!

Music Marketing Client Yung FettiJH Management's new music marketing client Yung Fetti is a hard hitting - in your face - new era Memphis TN. hip Hop artist that has pushed his way through the clutter and over saturation associated with Memphis's "dime a dozen - everyone can rap" bubbling scene. Fetti is a lyricist, producer, and over the top entertainer that fills seats, gets noticed, and commands the attention of press, radio, and fans.

Yung Fetti came to JH Management for music marketing advice and to learn how to assemble all the press, attention, fans, and connections earned through his "hard knocks" schooling while grinding his way through the tough Memphis urban music scene. His lyrical style talks to real folks - not at them, his music reaches beyond generations - through deep transitions of hard hitting rhythms rooted in melodic hooks, and his personality - on stage, as well as off - is nothing short of infectious.... he simply makes anywhere he is at the place to be.

Check back soon for more information about how you can get your hands on this "new era" of Memphis hip hop!

Lenny Mack Music Video Released

 
Lenny Mack teamed up with JH Management to produce, direct, and edit his new music video - "Cocky."

Jeremy Ledgewood in White Sands Desert for Photo Shoot

music marketing Artist Jeremy Ledgewood in the Desertmusic marketing Client Jeremy Ledgewood on photo Shoot

JH Management Artist Jeremy Ledgewood and crew head for the White Sands Desert in New Mexico for a photo shoot. The photos will be used for Jeremy's upcoming CD cover and page layouts. Jeremy's new CD, Reflected, is due to be released mid Feb. 2010 for a 1st quarter push. These photos are from a crew member's Blackberry.... so quality is not the highest but we wanted to share some of the cool scenes found while on the photo shoot. All went great... well... once they crew arrived in the desert. On the way the truck had a flat on a long stretch of road in the middle of the desert with nothing around accept the coyotes at 2am - no street lights in the desert - reminding them who protected the land around!

Millennium Music Conference

Music marketing Consultant jai huthcerson to Speak at Millennium Music ConferenceJai Hutcherson has been selected to speak at the 14th Annual Millennium Music Conference in Harrisburg, PA Feb. 18-21, 2010. There will be 25 showcase venues in and around the City of Harrisburg, PA. The conference features three afternoons of music business keynotes, panels, clinics, workshops, day stage, one-on-one mentoring & demo listening sessions, and industry trade show.

The event celebrates new music with 4 nights of showcases featuring over 250 original acts at 25 live music venues. Since 1997, the conference & showcase has become one of the premier music events on the East Coast.

If you live on the East Coast this is not to be missed. Come check out the music, the workshops, and LEARN A LOT about the MUSIC INDUSTRY all while having a great time.

Hope to See You There!

JH Management Wins 3 CMB Country Music Video Awards

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Music Marketing Consultant Jai Hutcherson Wins 3 Music Video Awards
 
 The "One More Day" music video produced, directed, and edited by Jai has won 3 Country Music Broadcasting awards!!! "This is too cool. I really had a good time making this video with the artist, all the musicians, and all the supporters who helped make it happen." This was a low budget shoot that took place over one day in Wichita Falls, Tx. in the middle of nowhere. Be sure to check out the music video here.
 
IF you would like to have JH Management produce your next award winning music video give us a call - 972-510-JaiH or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
   

Interview on WCAN Radio by InDi Brooks about Music Marketing

indie brooks interviews consultant Jai Hutcherson about music marketingInDi Brooks hosts "Talk of the Town" on WCAN Radio on Saturdays at 10am (EST) and I was this weeks guest. I have to say InDi is the real deal and knows how to make you feel like you have been part of the WCAN crew from the moment the "On Air" light comes on. The interview was for my book "Hip Hop Business Advisor" and specifically about the urban music industry and what is happening within in it right now, what artists need to do to market their music to potential fans, and other great content. Take a minute and listen to the interview and let me know what you think. Don't forgdt to visit InDi on WCANRadio.com and let her know you appreciate the time and dedication to bringing quality content to listeners.

music marketing book from consultatn jai hutcherson

Click Play to Listen to the Interview.

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Step By Step Guide to Starting, Marketing, & Managing Your Record Label!

   

Koalition Interview

music marketing consultant Jai Hutcherson intervied on The KoalitionSha'Linda Jeanin, writter for The Koalition online magazine, recently did an interview with me about consulting, my book Hip Hop Business Advisor, and the music industry in general. The article appeared this week and you can click here to check it out!
   

Music Marketing Consultanting

Looking for A Music Marketing Consultant?

 You want to know the answer to these music marketing questions...

Will JH Management's Advice Really Get You Where You Want to Go?
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What Does JH Management Really Do To Help Me Succeed in the Music Industry?
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Can You Afford JH Management's Music Marketing & Consulting Services?

Music Marketing Social Networks

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Music Marketing Consultant on Plurk   Plurk

Music Marketing on Twitter

Artist Login

What A Consultant Does

A music consultant provides music industry information to artists, groups, and labels and shows them how to use that information to create buzz, drive sales, and increase fans. A music consultant generally does not do the work advised. A music consultants main objective is to help push a project with enough momentum to go beyond the hump of local success and through to national recognition. An artist, group, or label hiring a music consultant can only expect to get as much out of a consultants advise as they are willing to work. Meaning: hiring a music consultant and not following through or putting the effort into acting upon the advise of the consultant is simply a waste of time and money!

How A Consultant Gets Paid

Music consultants charge a set fee. They do not get paid on the back end or when an artistmakes money. This is due to the fact that the consultant does not do the actual work advised, the artist, group, or label does the actual work. Consultants charge a flat fee because they can not control the actions or inactions taken on the advise they deliver. Many up and coming artists feel that a consultant should only get paid when they do. That is the job of an artist manager. This is because an artist manager is directly responsible for managing the actions and activities of an artist ensuring an artists career is moving forward at all times. In many cases a manager will directly take the action themselves or hire then manage outside vendors to handle the work load.

What to Expect

Nothing! Hiring a Music Consultant does not guarantee you anything what so ever except that you will get the information you need to create buzz, sell more CDs, and attract fans faster. This is the music industry. There are no guarantees. If you are currently talking to a music consultant that guarantees you anything... run! Yes, good consultants know what works, most of the time, but what they really know how to do is read failures and determine what will work for your particular project. Music marketing is all about trial and error and knowing what to do next. The only way a consultant knows what to do next is by tracking efforts and looking at the results. A good consultant will have many strategies and will openly discuss the steps that will be taken and in what order they should be acted upon.

Good -vs- Bad Consultants

There are plenty of good music consultants out there. But there are just as many, if not more, bad consultants you need to avoid. What seperates a good consultant from a bad consultant is the information they have and how they use it. A good consultant will share their information with the client. They have no intention of working a project with no end in sight. A music consultant becomes more popular with each new project that succeeds. For this reason, a good music consultant will only want to work with a client for a few months at a time on each new project. A bad consultant on the other hand, will keep all information guarded and want to continue a project until the money dries up. A good consultant will have many, many pages when doing a search on google for their company or personal name with little or no negativity. A bad consultant will either have nothing show up with a google search or negative pages urging you to avoid their services. 

How Long Does It Take

A typical music project takes about three months to get rolling. A good music consultant will ask for a minimum of a three month commitment from a new client. In reality, your project will take anywhere from 4 to 7 months to really get the national exposure a consultant can obtain. In most cases, an artist, group, or label should be able to "go it alone" will little supervision after about 3 or 4 months of working with a consultant on a daily or weekly basis. This does not mean you should stop utilizing your choosen consultant. It means that your costs assicialted with a consultant should go down as the project continues and you learn the ropes. After your first full project push you should have enough information to do the basicis on your own and only need to hire a consultant on an "as needed basis."