Internet Radio Campaign


  • Place music in the hands of online program directors and DJs for rotation

  • Place music in podcaster and video bloggers hands for rotation and review

  • Create internet only contests that drive genre specific music lovers to artist website

  • Schedule “on-air” interviews with radio station, podcast, and video broadcasters

  • Create “tie-in” marketing with live event productions hosted by internet broadcasters

  • Leverage online air play to gain terrestrial radio awareness and rotation

  • Sell more CDs

What an Internet Radio Campaign Does:

Internet Radio Campaigns are designed to get an artist’s music to genre specific fans looking for new music to consume, bridge the gap between independent artists and major label artists fighting for terrestrial (traditional) radio play, and force terrestrial radio program directors to add independent music by popular demand.  An Internet Radio Campaign also increases artist visibility therefore driving CD/mp3 sales.

How an Internet Radio Campaign Works:

Internet radio station DJs are becoming the talk of the streets instead of the local DJs forced to play music that is programmed out of market. This is due to the internet “opening the eyes” of music consumers to the point that they actually realize that there is more, and in many cases, better music available than the ten or fifteen artists on the “Billboard Charts” terrestrial DJs play. An independent record label or artist that understands internet radio is now, not the future, is well ahead of the competition and will gain loyal fans faster. By offering music to internet radio program directors, DJs, podcasters, and bloggers and artist can literally get their music to millions of potential fans for a fraction of the cost associated with terrestrial radio marketing.

Internet Radio Campaigns work through a series of steps geared to increase online “adds” by program directors/DJs, increase fan base through “adds,” and ultimately drive fans to buy an artists music and request terrestrial (traditional) Program Directors/DJs play the music.

Options:

Full Service Campaign

Jai Hutcherson Management has spent several years building a huge database of online radio stations, podcasters, video bloggers, and mom & pop genre specific music streaming sites that promote and play independent music. Our team will, first, consult with an artist or record label to determine what genre best suits the music to be promoted. We then take the time to listen to the artist’s music to help determine the best single from the album to promote. Once a song is selected for an Internet Radio Campaign, Jai Hutcherson Management will distribute the song(s) to our database of contacts and gain airplay for an artist’s music. Each artist has a project manager assigned to his/her campaign. The project manager is the point of contact throughout the entire campaign for the artist as well as the internet broadcasters playing the artist’s song(s). This ensures the campaign stays with an artist’s vision and that same vision is carried through to program directors, DJs, and podcasters throughout the campaign. The project manager will maintain constant contact with broadcasters and report back to the record label or artist weekly statistics on the amount of “air-play” a song(s) is receiving.

Campaign Consulting Only

If you have a team in place, or the bodies available to create your own team, then consulting, information, direction, and tracking methods may be your only need. JaiHutcherson.com can help you build, train, and direct your team through phone consultations, step-by-step instructions, and resource database access. A dedicated consultant will be assigned to you and your team for the duration of your campaign to ensure consistency in information and methodology. Through consultation you will learn how to develop goals, build a plan, execute your awareness campaign, and track your efforts to ensure goals are met.

Call or email today to get started your Internet Radio Campaign

972-510-JaiH (5244)