Independent Record Label Consulting

"Cutting Edge Direction That Creates Buzz, Gains Awareness, and Delivers Results!"

Top 5 Reasons Independent Record Labels Look for A Music Marketing & Promotions Consultant:

- Spending Money, Time, & Effort and Not Getting Results

- Do Not Know How or Where to Begin to Get Most "Bang for Your Buck"

- Lack of Music Industry Information, Contacts, & Procedures that Limit Success

- Tried Online Strategies with Little or NO Results

- Do Not Know How to Track Efforts or Know What is Working and What is NOT Working

Starting, managing, marketing, and profiting your independent record label in today's music industry is tough. The record label business model is changing daily and new independent record labels are popping up - creating more and more competition - even faster. Getting the edge over your competition by knowing what's happening in the music industry today - not ten years ago - and utilizing proven cost cutting techniques, marketing strategies that work, and management tricks that build team participation is the only way an emerging label can become profitable before the money runs out. 

What You Need In Order to Succeed Your Independent Record Label:

- Fresh, Up-to-date, & Current Music Industry Information, Statistics, & Forecasts

- An Action Plan to Successfully Create Buzz, Gain Awareness, & Drive CD Sales

- A System of Tracking Efforts So Your Money, Time, & Energy Spent Gets Results

- A Method for Establishing the Right Contacts in the Industry to Get Things Done

- A Way to Motivate Your Team To Stay Focused, Work Harder, & Reach Label Goals

- A Driven Commitment that Only Comes From Seeing Success From Your Actions 

There is an old saying..."Scared money never makes money!" Fear, lack of commitment, and uncertainty all come from not having the right information to make solid decisions. All these emotions, felt by every single indie label owner before they understand the music industry, lead to not following through and pulling out of a plan, action, or strategy before it has had time to work and become successful. As an independent record label owner you do NOT have the resources to guess. You have to know that what you are doing will be successful in order to move ahead of the competition and not get stuck in the same rut they are in - trying "this or that" while wasting money, time, and energy. 

Top 5 Reasons Independent Record Labels DO NOT Hire A REAL Music Marketing Consultant:

- It Costs Too Much & If I Do It Myself At Least I Know It Gets Done

- I Have Worked With Local Promoters & Didn't Get Anything for My Money

- Everything A Music Marketing Consultant Will Do Is Online Already

- I Want to Learn How To Do It Myself So I am Not Stuck Always Paying

- If I Do It Myself I Make All the Contacts Allowing Future Relationships 

These top 5 reasons all seem very valid - but they really aren't if you aren't working with a reputable music marketing and promotions company or individual. The best way for me to put these reasons aside is to take them one at a time and show you why JH Management is much, much different than our competition.

It Costs Too Much and If I Do It Myself At Least I Know It Gets Done -
True music consulting should work with your budget to grow your budget to the capabilities you will need in the long run. When a campaign kicks off you really don't need a lot of money. What you do need is knowledge, time, and effort. You need a plan that utilizes your budget -  no matter it's size - to create buzz, gain awareness, and get the maximum amount of potential fans that will buy your CDs and merchandise. So that - future action can completely be paid for by profits earned from your actions. JH Management does not "do it" for you. If you don't take action you are the only person to blame. You see the results from your actions as you take the planned steps and you know what's getting done because you or your team is doing it. JH Management is only your consultant, not your manager, agent, or labor.

I Have Worked with Local Promoters and Didn't Get Anything for My Money -
A local promoter can be important to your overall music marketing campaign, but they are not music marketing consultants. They are most likely street team leaders, local radio promoters, or local live venue/event promoters. These are the people that can make things move and shake around town and get people excited about events or shows. They don't understand that getting a person to a show is much, much different than getting that same person to buy your CD and merchandise. In addition, getting your music played on your local radio show every Friday night is not the same thing as getting your music into regular rotation where it plays several times throughout the day on stations across your region, or better yet - nationally. JH Management is a regional/national music marketing company specializing in creating buzz, gaining awareness, and getting fans to buy CD's and merchandise from your entire region or nationally. Our objective is to help you create a plan that you have the capability and budget to follow. A plan that will get you into regular rotation in your region which then leads to CD or merchandise sales.

Everything A Music Marketing Consultant Will Do is Online Already
This simply is not true. Yes, there are hundreds, if not thousands, of individual music marketing strategies available online. What's not online is how to use each of the individual strategies together as a full campaign. At one time or another every single strategy listed online has worked for someone. What you don't get out of these strategies is what else the artist, musician, producer, or label was doing to support that one individual strategy. There is no "quick fix" or "silver bullet" in the Music Industry. There are formulas, campaigns, and plans that combine individual strategies to create success. JH Management campaigns may contain several strategies you have learned about online. But - nowhere online will you find the formulas we use to ensure you are successful. Online strategies simply only give you half of what you need to be successful - JH Management gives you the rest!

I Want to Learn to Do It Myself So I am Not Always Stuck Paying
This is a great objection to hiring a music consultant. Why? Because it shows you are willing to take the action needed to succeed and you are not looking for someone to hand you success on a plate. Consultant shouldn't "do it" for you. They teach, guide, and help you set up best practices for ensuring success. From this you should be able to learn how to do it on your own, see how to make your own contacts in the industry, and observe how to create campaigns from strategies to have a complete plan of action for now and in the future. JH Management helps you create a campaign that fits within your capabilities and budget. Then - we oversee the action you take to ensure you are on the right track, have the information you need to succeed, and that you are learning how to create your own "little black book" of contacts for yourself that will help you succeed well past today or tomorrow. JH Management wants you to learn how to do it for yourself. We want you to continue being successful. We are only as good as our last client's success. If you stay successful, We stay successful. JH Management gives you the tools you need to succeed.

If I Do It Myself I Make All the Contacts Allowing Future Relationships 
See above answer!

JH Management has been working with independent record labels for over 20 years and has proven results for saving money and increasing sales. Our team is made up of industry professionals that have worked with major record labels, signed major recording deals, obtained international distribution, created a lot of the techniques used in music marketing today. As well as helped forge new paths in internet marketing beyond the typical myspace.com school of thought. We work with independent record labels to achieve their goals, not ours. We listen, we learn, and we create unique business plans, marketing plans, and daily operating procedures that ensure our clients goals work within their teams capabilities to execute. We start each relationship with a FREE consultation to determine label goals, past achievements, work ethic, drive, & passion to stay the course. In order to better serve our clients needs, JH Management does not work with every label that shows us money. We do not stretch our team beyond their capacity to deliver results. The only way we can deliver results is to ensure we are the right consultant for your independent record label and that your label is the right client for our team.

Successful Packages Starting At $50 Per Week

Call today to discuss your needs, set up a FREE consultation, and begin to see results from your independent record label!
972-510-JaiH (5244)