Tracking sales and spins of your Hip Hop music with SoundScan and BDS is close to the top of importance in the daily life of an Independent HipHop Record Label or Artist. If you are not tracking your spins with BDS how are you going to know where to concentrate your Hip Hop marketing efforts? If you are not tracking Hip Hop sales with SoundScan how are you going to know what is working and what is not working in your detailed sales region?

Tracking is how you run your Independent Hip Hop Record Label at optimum performance levels. Major Record Labels have entire departments set up just to track the sales and spins of their Artists. Entire Hip Hop marketing plans have been trashed and new ideas brought to the table from tracking results.

I am talking about BDS and SoundScan. These are the two main sources for you to track your Hip Hop sales and spins. If you are not registered with each, not just one, but each of these organizations you are missing the biggest opportunities for growth in your Hip Hop business.

    * BDS – Broadcast Data Systems. This is how you track how many spins you are getting on the radio.
    * SoundScan – This is how you can track your actual sales online, in retail, and at venues.

 
In addition, Most of Billboard Magazine and Online charts are compiled from BDS and SoundScan. If you are not registering your songs with BDS or SoundScan you will not show up in the charts. Other charts such as MTV, BET, VH1, CMJ, and Radio and Records all use BDS and SoundScan to some degree for generating their own charts.

SoundScan and BDS both offer many, many services for your Independent Hip Hop Record Label. I can help navigate you to the service which best fits your budget and needs. Once you are signed up with SoundScan and BDS, there is nothing more to do than watch and learn!!!