JaiHutcherson.com - Case Study 

In this business of Hip hop, a lot of folks claim they have the answer to your solution. No matter if its Radio Promo Tours, Artist Development, Publishing, Copyright info, Writing Business Plans, or, well, anything.... you can certainly find a so called expert to give you advise. I didn't say good advise, or advise that will help you increase your profits, image, or publicity. I said advise. In most cases, these experts can not back up what they claim. I do. I will. And I have a long list of folks you can call to verify my success. In the meantime, here are a few case studies of past/current clients that I have made a huge impact on the success of their Independent Hip Hop Record Label or Independent Artist's career.

Big G Records Artist - Stylz

Goals:

    * Build a Cohesive Marketing & Publicity Plan to Include Traditional & Online Ventures
    * Obtain P & D Deal Through One of The 4 Major Distribution Channels
    * Set-up Radio Promotional Tour
    * Obtain "Opening Act" Slot on National Tour
    * Obtain P1 & P2 Market Radio Play
    * Develop Fan Club & Street Team Throughout Targeted Region

I was brought in after Big G had initially signed 5 artists, acquired office space, and secured funding. I developed a two-prong marketing plan that included online social networking, search engine top 5 placement, street team marketing, radio promo tour (38 city), and national tour "opening act" placement.

Success:

    * Produced "Stylz" (Big G R & B Group) First Project
    * 38 City Promo Tour Throughout SouthEast Region
    * Asked to Join "Jagged Edge" National Tour
    * Over 30,000 MySpace "Song Plays" In Less Than 90 Days
    * Distribution Through Lava/Atlantic Records
    * First CD In Country With DRM (Copy Protection On CD)
    * Over 15,000 Sign-ups For Fan Club In Less Than 90 Days