How to Get A P & D Deal
Most Independent Hip Hop Record Labels I meet as a consultant ask me about P and D Deals. How to get them, What exactly a Hip Hop P and D Deal is, and do they really need a P and D Deal are among the top questions. P and D stands for Pressing and Distribution. This means a company, usually a Major Record Label, will press (Duplicate/Replicate) your CD and Distribute that CD to your detailed Marketing region for a cut of your Independent Hip Hop Record Label's sales money.

As a Consultant, I have come across too many Independent Hip Hop Record Labels that believe Hip Hop P and D stands for Promotion and Distribution, where the Major Record Label will promote and Distribute your CD for a cut of the sales money. This is incorrect. Again P stands for Pressing and D for Distribution.

Do you need a Hip Hop P and D deal? As I Tell everyone who casually asks me this question, I have no idea. I simply can not make that assumption until I know more about your Independent Hip Hop Record Label, where you want to be in 5 years, your budget, your Hip Hop marketing plan, etc. This is too broad a question to answer here, or on the street in passing.

The elusive Hip Hop P and D Deal can be a great thing for your Independent Hip Hop Record Label. It can tie your name to Universal Records or Sony/BMG. It can get you distributed across the globe in a much shorter time than if you did it on your own. And, it can help get your Hip Hop music on the radio.

A Hip Hop P and D Deal does not just happen. You have to run your Independent Hip Hop Record Label like a fine oiled machine to get the attention of the Majors. You have to have the right Hip Hop Marketing plan, Create a huge Buzz on the streets, and prove you are worthy of the Majors to invest into your Independent Hip Hop Record Label. It is not something that just happens, it must be a part of your Hip Hop business plan and your daily regiment to obtain a Hip Hop P and D Deal.

I can help you create a Hip Hop business plan that includes a Hip Hop marketing plan that will put you head and heels above your competition when trying to get the attention of the Major Record Labels. I can help create a buzz, hire a qualified staff, and make sure you are on the right track to getting the attention you deserve.

 
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